Why We Don’t Hide Our AI (And You Shouldn’t Either)

Some folks treat AI like a dirty secret.
A sneaky assistant behind the curtain.
A clever tool they use, but have to avidly deny like that donut they never ate for breakfast.

But if we’re really honest with ourselves...what are we hiding?

In this age of intensely expanding AI knowledge...do you even think you can hide it?
And if you could...would you want to?

Because no one on the cutting edge isn’t using it by now.

So when it comes to rocking your AI game or hiding in shame?
We tell our clients to rock it.

Hiding it won’t protect your brand, only fuel your imposter syndrome.

AI is here to enhance your talent, not replace it.

We’ve Got It Twisted

Somewhere along the line, we made the goal undetectable inauthenticity.
And if we’re really honest, we’ll admit that strategy showed up long before AI.

To be as fake as possible…in the realest way we could manage.
All while pretending we enjoy it…without the big Hollywood payday.

So when AI showed up, we assumed it was just here to do what we were already doing, only better.
To replace our real selves with the version we think will sell.
To pass the lie detector test. Fool the feed. Trick the client.

Maybe even ourselves.

But maybe we’ve had it backwards all along.

Maybe it’s the real us everyone’s been waiting for.
Maybe we feel like an imposter because in some ways...we are.
And maybe in trying to hide behind the screen…
AI might be the very thing that brings us back to reality.

Coaching Cue: If you’re leading clients, teaching, speaking, or selling, you build more trust when you show how the tech supports your humanity, not masks it.

AI Is a Mirror, Not a Muse

Get close enough to AI.
Spill your morning coffee on it.
Curse at a bad draft.
Build your second brain around it.
And you start to see the truth.

It’s just a receptacle.
A hyper-speed library.
A pattern-matching mimic with a million voices… but no voice of its own.

Your flavor?
Your edge?
Your one-liner that makes someone stop scrolling?

That didn’t come from AI.
It came from you.

Sure, it may make it snappier.
Or talk you into finally sharing it.
But without you, AI would never have made what you made together.

What AI Can Do Is This

• Turn your one-of-a-kind perspective into an enhanced version, filling in confidence and communication gaps that hold you back.

• Spin up images that match your mood-board without hiring a designer you never would have or torturing them with 500 micro edits.

• Enhance your talents in a more cohesive and satisfying way.

• Take your INNER vision and transmute into a full on living, breathing BRAND identity. YOURS.

But only if you start with soul.
And only if you use it as a tool, not a crutch.
A microphone, not a mask.

Consulting Cue: The moment you can explain how you use AI, what it enhances, where you draw the ethical lines, and how you still lead the strategy…you position yourself as trustworthy, capable, and future-ready.

Here’s How I Use It (Proudly)

That dreamy visual experience on my website?
All my brainchild, enhanced by hours with my specially enhanced GPT, designed to hold my vision.
Because I’ve invested hundreds of hours with it.

Not real?
Effortless?
I think not.

But the results? Worth it. And 100% ours.

That copy you love?
Written by me.
Then AI.
Then me again.

Polished until it sounded at least as good as I hoped in the mirror.

Do I care if someone can tell AI was involved?
Not even a little.

Because no matter how hard someone tried to re-create it, they couldn’t without me.

And if they meet me in person?
They’ll hear the same voice.
See the same edge.
Feel the same clarity.

With just a little more real-person passion.

As it should be.

The Tool Is Not the Threat

A hammer can build a home…or bash your WiFi router when Netflix crashes.
Same with a pen.
Same with a post.
Same with AI.

It’s not the tool.
It’s how you use it.

So no, I’m not hiding my AI.

I’m inviting you to see a possibility, where others see a closed door.
To pick up the tool everyone’s pretending not to use.
To explore what happens when you bring more you to the thing everyone says makes us less human.

Use it with integrity.
Wield it with a wink.
Enhance, don’t replace.
Innovate, don’t imitate.

Because here’s the twist no one saw coming:

AI isn't replacing you. It's enhancing you.

If you’re brave enough to let it.

You might just find what’s been missing all along.

You.

In the last place you thought to look.

In the machine.